A Small Change Could Shake the Coffee World. Here’s What We’re Watching Closely.
It started with a quiet ping in my inbox. The subject line read:
“Petition to exempt coffee from U.S. tariffs hits 13,000 signatures.”
At first, I thought it was just another industry update, one of dozens I scan through while sipping my morning cup. But this one made me pause.
Because even though it sounds like a policy issue, this petition (read it here) taps into something bigger, something we all feel when we reach for that first cup of coffee each day.
It’s not just about costs. It’s about connection.
A Quick Look at the Coffee Tariff Talk
Let’s keep it simple: the U.S. has been reviewing potential import tariffs on certain agricultural goods, including green coffee beans. These are the raw, unroasted beans that roasters like us at Win Win Coffee bring to life in our small-batch facility.
If those tariffs go into effect, the cost to import green coffee could spike, especially for smaller roasters who don’t have the buying power of mega-chains. And that could mean higher prices per cup for folks like you.
So, people are speaking up. Over 13,000 coffee lovers and professionals have signed a petition asking lawmakers to exempt coffee from these tariffs. It’s a grassroots movement, fueled by love for this shared ritual and concern for the global supply chain that makes it possible.
What Does This Mean for Your Cup?
Short answer: not much yet. But it’s a reminder of how fragile and interconnected the coffee world really is.
We get beans from places like Colombia, Ethiopia, Honduras, grown by farmers who’ve spent generations learning the land, the weather, and the rhythm of harvest. These aren’t commodities to us, they’re partnerships. Names. Faces. Stories.
If tariffs disrupt that chain, it becomes harder to support those relationships without raising prices. But here’s the thing:
At Win Win Coffee, we’re still all in.
Tariff or no tariff, we’ll always choose beans based on quality, ethics, and long-term trust, not just price tags.
Why We’ll Never Cut Corners (Even When Costs Go Up)
A few months ago, I got a message from a subscriber named Laura in Seattle. She said:
“I know I could get coffee cheaper elsewhere, but I keep coming back to you because it feels personal. Like I’m part of something that matters.”
That message meant everything to me.
Because Laura gets it. This isn’t just about a caffeine fix. It’s about intention. It’s about mornings that feel grounded and warm. It’s about knowing your coffee was made with care, from the farm all the way to your French press.
We’ve built our business on the idea that every cup should be a win, for you, for the planet, and for the people behind the beans.
How You Can Support the Bigger Coffee Picture
Even though we can’t all sit at the tariff negotiation table, we can shape the future of coffee with small, powerful actions:
Support roasters you trust. (Hey, that’s us 👋)
Choose quality over convenience. Great coffee is worth the wait and the price.
Stay curious. Ask where your beans come from. Learn a little about the producers.
Share stories. If you love your Win Win Coffee blend, tell a friend. Post your ritual. That community support fuels small businesses more than you know.
And if you want to add your name to the tariff exemption petition, you can check it out here.
Your Coffee Is More Than a Drink It’s a Daily Act of Hope
I’ll leave you with this: one of my favorite moments from the week was watching a dad and his teenage daughter in our tasting room, arguing (playfully) over whether the Morning Kick or Harmony blend was better.
“She only likes the one with chocolate notes,” he said.
“I like flavor, Dad,” she shot back, rolling her eyes.
It was funny and sweet, but also meaningful. Because that’s what coffee does. It brings us together. Around kitchen tables. Over Zoom meetings. On early road trips and lazy Sunday mornings.
So yeah, tariffs might shake the industry. But they won’t shake our mission.
We’re here to roast with purpose. To source with heart. To make every cup feel like a tiny, delicious win, even in uncertain times.
Thanks for being part of that.
☕
Here’s to standing strong, sipping slow, and supporting what matters together.
