C O F F E E .
C O M M U N I T Y.
C R E A T I V I T Y.
VISION
Our vision is to lead a coffee industry renaissance where every sip is a journey through the rich and diverse narratives of the African diaspora. We aspire to redefine the global coffee experience by pioneering a supply chain that not only showcases the excellence of our coffee but also channels a healthy portion of industry revenue back to the communities from which it springs. We aim to bridge the equity gap and cultivate generational wealth while celebrating vibrant black coffee traditions that have been passed down through the ages. We are crafting a future where each cup of Win Win Coffee brews a brighter, more inclusive, and purposeful world.
Mission
At Win Win Coffee, we aim to shake up the coffee world and have a blast while doing so! We're turning the coffee industry on its head by crafting a supply chain that's all about celebrating the vibrant and diverse African diaspora. We aim to bring equity to the coffee supply chain, centering the African diaspora, and crafting a community-powered coffee experience that's as rich in flavor as it is in purpose.
NIKISHA BAILEY
My journey with coffee started with a simple memory—watching my mother savor a quiet cup, a small but meaningful ritual that taught me the power of finding joy in life’s simple pleasures. That moment stayed with me, shaping my belief that even the smallest experiences can drive meaningful change.
My career in the music industry taught me the art of building connections and creating harmony. As the first in my family to pursue higher education, I made my way to New York, starting as an intern at Atlantic Records and eventually becoming Vice President. Along the way, my passion for impact led me to serve on the Executive Board for The Grammys, become a founding member of Chief and The Ned, and teach at Drexel University.
Now, in partnership with my longtime friend Matt, we’ve launched Win Win Coffee with a vision to transform the coffee industry—championing transparency, ethical sourcing, and empowering farmers at every step of the supply chain.
At Win Win Coffee, every cup is a commitment to a better world, a celebration of craftsmanship, and a reminder that small moments can create lasting change.
MATT NAM
My love for coffee and community led me to create Win Win Coffee—a company built on the belief that every cup should uplift both the people who drink it and the farmers who grow it.
I grew up surrounded by agriculture on my grandparents’ farm, spending weekends learning the rhythms of the land. Walking the fields with them, helping with harvests, and understanding the importance of sustainable farming shaped my deep respect for the people behind our food.
At Win Win Coffee, we’re committed to sourcing high-quality beans from sustainable farms worldwide, ensuring that farmers are paid fairly and that their work is honored. We visit our partners regularly, forging direct relationships and upholding the highest standards in every step of the process.
I’m grateful for the opportunity to share my passion for coffee with you. Join us in making every cup a win—for farmers, for coffee lovers, and for a better world.