☕ When Giants Fall, We Brew Stronger: What a Coffee Bankruptcy Taught Me About Purpose and Passion
Hey coffee lovers,
I want to share something that hit me harder than I expected, a major coffee company just filed for bankruptcy. You can read the article here, but the short version is: they couldn’t keep up with the debt, and now their future is up in the air.
Now, I’m not here to throw shade or celebrate anyone’s downfall. Honestly, it made me pause. It made me reflect. Because I started this little coffee venture not just for the beans, but for the connection. The early morning rituals, the shared stories over a mug, the joy in discovering a blend that hits just right.
And when I read stories like that one, I think: this isn’t just about money. Somewhere along the line, the passion can get lost in the spreadsheets. That’s not why we’re here.
So, let’s talk about why we are.
☕ The Morning My Blend Saved My Day
Last winter, during one of those never-ending Tuesdays, I rolled out of bed already late. No shower, mismatched socks, inbox overflowing. Chaos.
But I remember hitting the French press with this experimental Guatemalan blend I’d been testing, notes of dark chocolate and citrus, roasted medium to bring out the brightness without losing the comfort. I took a sip. Closed my eyes.
And the world just…paused.
That’s when it really hit me. Coffee isn’t just a drink, it’s a reset button. A ritual. A small, warm act of kindness to yourself.
That morning, the coffee didn’t just help me survive the day, it helped me reclaim it.
💡 Coffee Tip of the Week: Don’t Sleep on the Bloom
Quick tip—next time you’re making pour-over or French press, try this: when you add your hot water to the grounds, start with just a small splash and let it sit for 30–45 seconds. This is called the bloom.
It releases CO₂ trapped in freshly roasted beans, allowing the rest of the water to extract more flavor. You’ll notice a smoother, fuller cup. It’s a game changer. Like discovering your playlist has a bonus track.
🧑🤝🧑 Our Community Brews the Best Stories
I recently got an email from Dana in Portland who told me she shares our Ethiopian roast with her neighbor every Friday morning as a way to stay connected. They call it their “Weekly World Tour”, because every blend takes them somewhere new.
How cool is that?
Or Raj from Toronto, who brews with his grandma every Sunday and uses our dark roast as a base for her masala coffee. He says the smell reminds him of being five again, watching her brew it with such ceremony.
These stories light me up. Because this isn’t just about coffee. It’s about connection. Ritual. Memory.
In a world where even big names can lose their way, I’m doubling down on what matters: community, craft, and really good coffee. Thanks for being on this journey with me. You make it more than a business, you make it a brew-tiful family.
Stay grounded and keep sipping,
